If you are like me, then you would rather take the GMAT five times in a row than write a personal statement, but the first step to writing a rockin’ statement of purpose is to see it as an opportunity, not a compulsory exercise. The statement will make you a real person to the admissions department, and is a great opportunity to show them that not only are you a strong writer, but you are a mature, intelligent and focused business professional.
- Do your research. Just like you would for any research paper, gather as much information about your topic – YOU! Applying to business school is well, serious business, and you have probably been talking about it for months if not years. Sit down with your close family and friends individually and ask them why you would be an excellent candidate. What have you been saying all these months about MBA programs? What first interested you in getting an MBA? What makes you a strong candidate? They will be able to help you understand your strengths, your determination, and your passion even when hours of GMAT studying have made you forget. Prepare a list of questions and take notes!
- Personalize your approach. Don’t just write one blanket statement for every program. MBA programs want to know why you want to study at their specific school. The questions they ask will differ slightly from application to application. While you can tweak a strong essay to fit almost any prompt, make sure you are including the specifics of each program in your essay. They want to accept students who really want them so work hard to avoid flippancy or glibness.
- Show, don’t tell. When the admissions department reads your statement, keep in mind that they will have the rest of your application at hand, including transcripts, letters of recommendation, resume, etc. Make sure you don’t repeat any information from any other part of your application. Don’t just tell them about your accomplishments or present a recitation of your skills. Show them part of your personal story that led you to choosing their graduate school. Don’t make it cliché or saccharine, but also don’t be afraid to use the first-person “I” and be emotionally revealing. Depth is always better than breadth.
- Revise! Be prepared to revise your essay a lot! You may think you know exactly what topic or story you’d like to discuss, but you may find that you run out of steam after one paragraph. Try writing a few different outlines before you begin. Expect that it will take you awhile to find the story you want to tell, and enjoy the process. Have trusted friends or family members read your essay and give you feedback. If possible, contact old faculty advisors and teachers and ask their opinions. Once you’ve finished your essay, go back and re-read the specific question of the prompt. Make sure your essay is truly on-topic.

The last installment in this series