SAN FRANCISCO, Feb. 23, 2010 – Grockit (www.grockit.com), an online educational company that leverages the Web to deliver real-time and adaptive social learning games, announced today that Chris Strausser has joined the company as chief marketing officer. Chris will be responsible for Grockit’s B2C and B2B Marketing and will report to founder and CEO Farb Nivi.
Strausser is a marketing veteran having spent over 20 years building educational and consumer brands. Most recently, Strausser served as chief marketing and sales officer at Chela Education Financing, which was sold to Nelnet, a leading education financing company with net assets exceeding $20 billion. Before this, Strausser held various positions at Kaplan Education for five years including chief marketing officer of SCORE! Learning.
Earlier in his career, Strausser ran marketing and product development for Jamba Juice when the company was in its infancy and had just secured its first major round of venture financing. He helped lead the company through its rapid growth phase adding more than 200 new stores. Strausser began his career at Saatchi & Saatchi Advertising, holding the position of vice president, management supervisor when he left to join Pepsico where he held senior marketing positions in the restaurant division with Taco Bell.
“Chris possesses the rare combination of proven marketing prowess with educational experience. He’s a perfect addition to our leadership team,” said Farb Nivi, CEO of Grockit. “In the short time since Grockit launched, we have created a whole new way for students to learn and a whole new type of learning environment. With Chris on board we look forward to scaling the company and expanding our suite of products.”
“I think Grockit is the future of education and I have been impressed with the platform that Farb and the team have built,” said Strausser. “I share the team’s core belief that integrating technology and the web into the educational environment allows for a more efficient, robust experience that will produce results. I am really thrilled to be joining Grockit to help roll this out.”
About Grockit
Grockit was founded in 2007 to leverage the social benefits of the Internet, improve academic achievement and to extend learning outside of the classroom. Through the application of social networking and online gaming technology, the Grockit learning platform offers students a fun and engaging way to master academic skills and to prepare for standardized tests. The diagnostic, prescriptive and adaptive nature of the platform ensures that each student receives an individualized learning experience. Grockit was founded by Farb Nivi, a former Princeton Review Teacher of the Year and academic director at Kaplan. Headquartered in San Francisco, Grockit is funded by Atlas Venture, Benchmark Capital and Integral Capital Partners and angel investors including Reid Hoffman (founder, LinkedIn) and Mark Pincus (founder and CEO, Zynga). For more information, please visit www.grockit.com.
