24/7 Access to IRT Based Adaptive Curriculum, iPhone and Facebook Applications Allow for Unprecedented Personalization and Access

SAN FRANCISCO, March 11, 2010 — Grockit (www.grockit.com), an online educational company that focuses on collaborative learning, announced today the launch of its personalized test prep program that guides students through the entire test prep process. The program is the first of its kind to use the same IRT algorithms as actual standardized tests to continuously adapt instruction to each individual student’s strengths and weaknesses. The comprehensive study program includes:

• Live Online Instruction: Complete and personalized SAT, ACT, GMAT and GRE prep courses. The courses combine live online lectures led by the top instructors in the country, group study with peers from all over the world, and personalized homework for each student based on their unique strengths and weaknesses. Students can access their peers and their personalized homework assignments 24 hours a day. A schedule of courses can be found on http://grockit.com and start at $299. Features include:

• An online learning environment that adapts to each individual student and is based on IRT algorithms that are backed by decades of research.
• Access to nearly 100,000 students from all over the world that members can practice with in online study groups 24 hours a day.
• The ability for students to choose their own instructor before signing up for classes by viewing instructor analytics along with student reviews.

• Adaptive Practice: Grockit’s IRT based platform personalizes the program to ensure students are always being challenged at the appropriate level and receiving the instruction they need when they need it most.

• Highly Rated Instructors: Grockit’s proprietary teacher ranking algorithm ranks teachers based on their actual ability, ratings by students and activity in the community. This detailed view into teacher performance allows for complete transparency, so students and parents know they are working with the best instructors available.

• Industry-Leading Money-Back Guarantee: Most test prep providers only guarantee a 1 point improvement on the exam, or they will let you take their course over again at no cost. Grockit guarantees students will improve 150 points or more on the SAT, 50 points or more on the GMAT, and 2 points or more on the ACT or they will receive a complete refund.

• Facebook and iPhone Applications: With Grockit, students can study any time, any place with the iPhone application and with their friends on Facebook. The Grockit application can be found on Facebook by visiting http://apps.facebook.com/grockit.

“We built Grockit based on the needs I saw during my decade as a test prep instructor and what we have created is the application I only dreamed of then. Grockit is the most personalized means of study with each component created to reinforce students’ strengths and reduce academic weaknesses,” said Farb Nivi, Princeton Review’s 2002 Teacher of the Year and CEO, Grockit. “Grockit is not just a test prep platform, it is a learning platform that has been enthusiastically embraced by the education community. We are already working on bringing Grockit’s robust learning platform to every K-12 school district across the nation.”

About Grockit
Grockit was founded in 2007 to leverage the social benefits of the Internet, improve academic achievement and to extend learning outside of the classroom. Through the application of social networking and online gaming technology, the Grockit learning platform offers students a fun and engaging way to master academic skills and to prepare for standardized tests. The diagnostic, prescriptive and adaptive nature of the platform ensures that each student receives an individualized learning experience. Grockit was founded by Farb Nivi, a former Princeton Review Teacher of the Year and academic director at Kaplan. Headquartered in San Francisco, Grockit is funded by Atlas Venture, Benchmark Capital and Integral Capital Partners and angel investors including Reid Hoffman (founder, LinkedIn) and Mark Pincus (founder and CEO, Zynga). For more information, please visit www.grockit.com.