About Us

Why We Exist

Grockit was created to improve the learning outcomes of students by applying the power of social networks, adaptive algorithms, and gaming mechanics to the process of learning and education.

Whether preparing for a standardized test such as the SAT, ACT, GMAT, GRE, LSAT, or MCAT or working toward mastering academic skills in Math, Reading, Science, or Social Science, Grockit students all over the world are choosing to study on Grockit.

What is Grockit

Grockit is a pretty simple idea – use social gaming technology and Web 2.0 infrastructure to create a fun learning environment for students.  However, the technology underpinning Grockit is extremely sophisticated and took years to develop.

The Grockit Collaborative Learning Platform is:

  • Web-based – There’s no software to download or install
  • Diagnostic – Using an IRT-based assessment engine we pinpoint a child’s academic strengths and weaknesses
  • Prescriptive – Every student receives a personalized study plan customized to his or her academic strengths and weaknesses
  • Adaptive – Our system tracks each student’s progress and continually adapts the study plan so that students receive the necessary instruction and are challenged at the appropriate level
  • Engaging – By using social networking technology and online gaming mechanics Grockit makes learning fun and increases time on task
  • Effective – The Grockit platform is proven effective in increasing student learning and achievement

Our Products

Today Grockit helps prepare students for the following standardized tests:

SAT          GMAT
ACT          LSAT
GRE          MCAT

Due to the success of the Grockit platform in helping students prepare for standardized tests, the company will be introducing Math and English Language Arts products for students and educators in grades 5 – 12.

The Team

Farbood Nivi Founder/CEO

My passions are progressive learning practices, and developing effective, sustainable and scalable business models and best practices. Putting my learning into practice, I co-founded Grockit to help the world teach itself. more

Dr. Ari Bader-Natal – Chief Learning Architect

Chris Strausser – Chief Marketing Officer

Our Name

“Grockit” is a play on the word “grok” which was coined by Robert Heinlein in his book Stranger in a Strange Land.  According to Webster, “Grok” means “to understand profoundly and intuitively.”  After using Grockit, students “grok” the subjects they have studied.

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