Earlier this year, we began working to create a new Grockit learning community centered around the Indian Institutes of Management Common Admission Test (IIM-CAT). Over 300,000 students sit for the CAT each year, fighting for as few as 2,000 seats in one of the prestigious Indian management institutes, making it one of the most competitive standardized tests in the world. In 2009, the CAT moved from paper to a Computer-Based Test (CBT), a transition that has simplified the administration process, but presents a range of new challenges to students preparing for the exam.
With Grockit’s Indian user base growing fast, (in 2010, 27% of GMAT students in India used Grockit) it’s evident that CAT 2011 students are also seeking online solutions. Test Series and practice materials run upwards of Rs. 5000 ($112), and restrict students’ learning environment to test centers, packed classrooms, and the confines of a physical textbook. Grockit expands these borders, providing students 24/7 access to adaptive customizable assessments, social group study, detailed strength and weakness reports and a computer-based experience similar to the one on Test Day.
We are launching with over 3,000 practice questions covering every topic area presented on CAT since 2001. Since we’ve found Verbal Ability to be the most important section for students to practice, two-thirds of our content will be in these areas. We’ve made the Quantitative Ability and Data Interpretation sections super difficult, drawing from the expertise of our experienced CAT authors, editors and IIM alumni. And we plan to continue to build out our curriculum on a rolling basis, using information from newly released tests and ongoing feedback from our users. See our official press release, below.
Grockit Introduces Test Prep for India’s CAT Exam
September 28, 2011 — Grockit, the leader in collaborative and social learning, today announced the availability of its test preparation program for India’s Common Admission Test (CAT), the required exam for admission into Indian Institutes of Management (IIM). Grockit, which is currently used by over a quarter of students in India studying for the Graduate Management Admission Test (GMAT), is releasing the IIM CAT program in response to customer demand and the company’s rapidly growing Indian user base.
Grockit’s IIM CAT prep differs from existing programs in that it’s built around an adaptive, social and interactive experience for students. Users have the advantage of preparing for the exam in a virtual group setting and receiving real-time feedback from their peers and Grockit tutors. This “anytime and anywhere” approach allows students who may not live in big cities with easily accessible testing centers to have access to an affordable, web-based alternative. The personalised study plan format adapts to each individual user’s level and shifts as the student improves and progresses. And since the IIM CAT recently moved from a paper-based test to a computer-based test, Grockit’s web-based format gives students a similar experience to what they’ll have during the real test.
“Students in India are incredibly enthusiastic about Grockit,” said Roy Gilbert, CEO, Grockit. “We’ve seen remarkable growth in India over the last year, and we’re excited to help our Indian users tackle one of the highest-stakes exams in the world.”
Grockit created the test prep program for the IIM CAT by working with partners on the ground in India, leading American and Indian authors, and IIM CAT specialists and alumni. The pricing for the program is significantly lower than alternative options currently available; for more information visit our programs page and IIM CAT blog.
“Grockit is the most addictive, creative and engaging product for learning I’ve come across. Thanks guys!” says Shuba, a student from Chennai, India.
The launch of Grockit’s CAT test prep follows Grockit’s launch of Rupee pricing and localised Indian payment options earlier this year. Currently, more than 25 percent of people taking the GMAT in India already use Grockit to study, answering 1.25 million study questions in the past year alone.