Management & Board

Roy Gilbert – CEO

Roy Gilbert is Grockit’s CEO. Prior to joining Grockit, Roy spent seven years at Google in multiple roles. Most recently, Roy led Global User Operations, which was responsible for all of Google’s non-advertising functions including search quality, consumer and ads policy, localization, book scanning, and product support. Prior to that, Roy built and led Google’s operations in India and launched the business operations for Gmail.

Farb Nivi – Founder and Chief Product Officer

Farb Nivi is the founder of Grockit and Chief Product Officer. He has been an Entrepreneur and Teacher since he was in his teens. The first company he started is Michigan-based Vision Computer Solutions which he ran from 1995-1998. He then joined The Princeton Review where he was a teacher, a trainer, and wrote curriculum and pedagogy. In 2001, Farb was honored with The Princeton Review’s National Teacher of the Year Award. Just prior to founding Grockit, Farb was a center manager and academic director for Kaplan. In his advisory role to the Kennedy Centers Millenium Stage and the World Peace Institute, Farb has begun working with youth artists and musicians on adaptive learning efforts designed to create real acts of peace throughout the world.

Rusty Greiff – Chief Strategy and Development Officer

Rusty is Grockit’s Chief Strategy & Development Officer. Rusty has over 15 years experience in launching and running early-stage and large-scale education, social entrepreneurship and interactive technology businesses. Prior to joining Grockit, Rusty worked in corporate development at USAInteractive (now IAC) and launched USA e-commerce Solutions, and senior executive positions at Educate, Inc. including Catapult Learning, Hooked on Phonics and most recently at Sylvan Learning, where he oversaw Sylvan’s national college prep and readiness business.

Aaron Burcell – VP of Marketing

Aaron Burcell is Grockit’s VP of Marketing. He was recently the VP of Marketing at SmartyCard, a learning game for kids ages 7-13. After graduating from Stanford, Aaron was an early employee at WebTV (Microsoft) and Stata Labs (Yahoo!), and he has worked on several popular social apps and social media efforts since 2006. In 2010, Aaron was named as one of the 1010 Youth Media Greatest Minds in Youth Marketing.

Chris Henley – VP of Engineering

Chris Henley is Grockit’s VP of Engineering. He was recently the Director of Engineering and Executive Producer at Social Gaming Network (SGN) where he helped build a strong engineering team and launch several chart topping social games on both Facebook and iPhone. There he helped mold an Agile environment and coordinated operations across three studios on three different continents. Chris also served as VP of Engineering at Roost, a social media start up focused on creating SMB customer acquisition and brand marketing channels with large vertical industries. Early in his career, Henley worked at telecommunications and wireless industry giants Cable & Wireless and Hughes, and as a consulting engineer to NASA and the TSA.

Board of Directors

Roy Gilbert – CEO, Grockit Farb Nivi – Founder and Chief Product Officer, Grockit Rusty Greiff – Chief Strategy and Development Officer, Grockit Jeff Fagnan – Partner, Atlas Ventures Mitch Lasky – Partner, Benchmark Capital John Powell – Managing Director, Integral Capital Partners

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